Insights
Supply Chain14 November 2022·6 min read

The Post-COVID Supply Chain Reset: Six Quick Wins

The tactics that kept NZ businesses alive during COVID — stockpiling inventory, accepting inflated freight costs, prioritising availability over profitability — are now actively hurting them.

Dave Christie

Dave Christie

Chief Commercial Officer, Former NZTE Supply Chain Advisor

Supply chain logistics and operations

What Happened

The Greek philosopher Heraclitus said it 2,500 years ago: change is the only constant. It’s never been more relevant than in supply chain management over the last few years.

Between 2020 and 2022, NZ businesses responded to unprecedented supply chain disruption with survival tactics:

2–3x

Inventory levels above historical norms

Elevated

Shipping costs and labour expenses accepted

Availability

Prioritised over profitability

These were rational responses to an irrational situation. The problem is that many businesses never recalibrated. The tactics that ensured survival in 2021 are now eroding margins, tying up cash, and leaving businesses exposed to a very different set of risks: declining demand, persistent inflation, excess inventory, and high interest rates.

“The tactics which ensured success yesterday may well lead to our demise tomorrow.”

Six Quick Wins

Six areas where NZ businesses can recalibrate their supply chains and recover margin quickly.

01.Inventory Control

Businesses that doubled or tripled inventory during COVID are now sitting on excess stock that’s tying up cash, filling warehouses, and trending toward obsolescence. The first step is visibility — knowing exactly what you have, where it is, and how fast it’s moving.

RFID for inventory control

02.Track & Trace Visibility

During the disruption, most businesses accepted that they couldn’t see where their stock was. That’s no longer acceptable. Real-time visibility across your supply chain — from supplier to warehouse to customer — is the foundation for every other improvement.

Visibility & traceability

03.Warehouse Optimisation

Many businesses expanded warehouse space to accommodate pandemic inventory levels. Now the question is whether you’re using that space efficiently — or paying for air. Layout, slotting, pick paths, and automation all offer quick returns.

Warehouse design & optimisation

04.Load Optimisation

Freight costs spiked during COVID and haven’t fully normalised. Load optimisation — fitting more product into fewer shipments — is one of the fastest ways to reduce transport spend. Software can identify savings most businesses don’t know they’re leaving on the table.

Load & pack optimisation

05.Cost to Serve

During the growth-at-all-costs phase, many businesses lost sight of which customers and products were actually profitable. A cost-to-serve analysis reveals where you’re making money and where you’re subsidising unprofitable activity.

SC consulting

06.Inventory Optimisation

Beyond control (knowing what you have), optimisation means carrying the right stock in the right quantities. Safety stock levels set during disruption are almost certainly wrong for today’s demand patterns. Recalibrating delivers immediate cash flow improvement.

Inventory optimisation

Where to Start

You don’t need to tackle all six at once. Start with inventory control and visibility — they’re diagnostic and will quickly reveal where the biggest opportunities are in your specific business. Then prioritise based on impact and effort.

Take a SC Maturity Assessment

Frequently Asked Questions

Are these quick wins still relevant in 2026?
Yes. The underlying problem — supply chain strategies set during disruption that haven’t been recalibrated for current conditions — persists in many NZ businesses. If you haven’t systematically reviewed your inventory levels, warehouse utilisation, and freight costs since 2022, these quick wins almost certainly apply.
Where should we start?
Start with inventory control and visibility. You can’t optimise what you can’t see. A stock accuracy audit and basic visibility assessment will quickly reveal where the biggest opportunities are.
How long do these take to implement?
Most can show measurable results within 8–12 weeks. Inventory control and cost-to-serve analysis are the fastest — they’re diagnostic exercises that immediately reveal action items. Warehouse and load optimisation take longer to implement but the analysis phase is quick.
Do we need new technology for these?
Not necessarily for all of them. Cost-to-serve and inventory recalibration can start with your existing data. Visibility and inventory control may benefit from RFID or other tracking technology. Load optimisation typically requires specialist software. We assess what you have first before recommending new tools.

About the Author

Dave Christie

Dave Christie

Chief Commercial Officer, Synergic Technologies

Former NZTE supply chain advisor with over 100 supply chain reviews across New Zealand. Dave advises Tainui Group Holdings on supply chain strategy and brings deep expertise in SC consulting and digital transformation for NZ businesses.

Ready to Reset Your Supply Chain?

Start with a conversation. We’ll help you identify which of these six areas will deliver the fastest return for your business.